突遇亚马逊审核,listing被下架?别怕,分五步帮你完成申诉!

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相信很多卖家都有突遇亚马逊审核的经历,特别是销售旺季的时候,亚马逊都会突然对许多Listing进行审核和下架。...

相信很多卖家都有突遇亚马逊审核的经历,特别是销售旺季的时候,亚马逊都会突然对许多Listing进行审核和下架。

今年也不例外,大家也都深有体会,虽然现在旺季已过,但是不代表你的Listing就百分百安全了,今天小编将专门分享突遇亚马逊审核的申诉模板,希望做到防患于未然。

01、申诉要领:表明目的

第一段就需要告诉亚马逊你申诉的原因是由于系统误杀了你的Listing,英文表述如下:

Hello Amazon Team,

We are writing to appeal the delisting of some of our listings, and we hope you could reinstate them in your earliest convinence.

02、给出下架的产品ASIN和时间点

这里需要给出具体的产品ASIN和时间点,英文表述为:

The following ASINs have been delisted from Amazon Marketplace,>ASIN:

ASIN:

ASIN:

03、给出具体的证据

这里提供的证据主要在于三个方面,产品上架的时间,获得评价的数量和星级,卖家后台订单缺陷率,英文表述为:

As you can see from our account, the ASINs above have been performing very well and here are the proof:

ASIN:Released(说明,上架时间:很关键,最好是在3个月之前上架,因为最近1个月左右上架的商品很有可能会无法在节日季销售)

Total Customer Ratings:xx Ratings and xx Stars 评价星际和数量

(说明,产品的具体评价数量和星级,最好是在4星以上,如果达不到,3.5星以上也可有助于审核通过,没有星级的产品将有可能无法在节日季销售)

Order Defect Rate: 订单缺陷率(说明,订单缺陷率是账户的订单缺陷率,如果是FBA发货,同时标记为绿色可以写在这里,但是如果是自发货,或者新账号没有发货,估计这次将无法在节日季销售)

特意提醒:以上3项内容,需要按照ASIN逐条写出来。

04、给出具体行动计划(即POA)

无论是否是自己的问题,大家都需要给出具体行动计划,也就是POA,说明如何保证不会出现问题。而在此,亚马逊最关注的就是有人在节日季乘机虚假销售,收款不发货,损害买家权益。英文表述为:

We understand it's Amazon's core value to protect buyers' benefit, and we hope the Plan of Action (POA) below would reassure you we would provide supreme products and service to Amazon customers:

1. Fully Understand and Follow Selling Policy, we have asked our team to study selling policy 2 days ago, and everyone understand what are the "red lights";

2. Intellectual Property Rights Protection: We have hired an IP Solicitor and reviewed all our listings and we believe our products would not cause any copyrights infringement;

3. Punctuality of Shipment: We have shipped ample inventory to Amazon Fulfillment Warehouses, and all our orders will be fulfilled by Amazon;

如果是欧洲站点被下架,大家还需要增加一条关于税务的说明,英文如下:

4. We have also hired a accountant to review our tax return status and we are confident our performance is in complliance with EU Tax Regulations.

05、总结和要求亚马逊恢复销售权

最终就是总结和要求亚马逊恢复销售权,英文表述如下:

Based>Thank you very much!

Kind regards,

相信大家按照以上方式进行申诉,将在较短时间内恢复Listing的销售权。


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